Saturday Surprise: Why Authors Need Reviews

deerWelcome to the last day of June, 2018. Summer has finally arrived bathing my part of Canada in sweltering heat. Am I complaining? No way. Winter lasts long enough in this part of the world that summer days are welcomed, but it is a mite warm today!

Usually at this time of year, we go camping. Alas, my camping days are behind me as the reality of a body full of arthritis makes sleeping outdoors an unpleasant chore, far outweighing the pleasures of the great outdoors. Instead, I’ll sit and relax in my own backyard and enjoy a campfire–yes, we have a permit–and then sleep in my own bed. No fuss, no muss, but I will miss seeing the deer.

I’ve decided to cut back on my writing over the summer and catch up on my reading and reviewing, as well as do some editing for another author, and take some ‘me’ time.

Yesterday, I released the last book in my Vengeance Is Mine Series.  It felt good to accomplish that task, even better when I saw that there were sales made, even if it did take me a couple of weeks longer to do it than I intended.

Just because I’m cutting back on the writing doesn’t mean I’m stopping. I’ll be taking a couple of weeks off to attend a family wedding out west, and then I’ll be back at work on The Price of Courage, posting in Tuesday Tales each week. I also have another book to release this summer. If you follow Tuesday Tales, you may recall Same Time Next Year, the book within a book, reminiscent of The Notebook that I started last year. I’m hoping to release it on August 1, 2018, and pray it’ll get the reviews it needs.

Books need reviews? They do. They need them as much as books need sales and pages read. Why? Because Amazon promotes books based on reviews as well as sales. You might choose a book without reading its reviews, but a lot of people use the reviews to help them select what to read. Good covers are essential, as are good blurbs and category choices, but more than anything, a book needs reviews. Unfortunately, getting them is as hard as herding cats.

As much as it tears an author’s heart open to read bad reviews, in a lot of case, those sell books, too, since people like to decide for themselves about things. More importantly, all reviews go toward the magic number needed to be able to advertise your books on the best platforms for maximum visibility.

Seriously? Advertisers don’t just grab your money and run? Not the best ones. Those have standards and people who pick and choose the books they want to promote. A spot with them can make or break an author, especially a new one like me.

So, the next time you finish a book, either a paperback or a kindle, consider leaving a review on Amazon–yes, they are a biggest e-book retailers with the most clout, and while they haven’t monopolized the industry yet, they’re damn close!

Reviews don’t have to be long. Amazon even offers guiding questions. You don’t have to summarize the plot, just focus on what you liked, or didn’t like about the book. You don’t even have to leave your name!

Don’t want to leave a review on a public platform? How about using a private one. My website has a space for reviews just waiting to be filled.  Check it out! Maybe you’ll find a book there to interest you.

Have a great weekend. Stay safe and hydrated, and remember, if you’ve read it, please take a minute to leave a review!


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